Compass San Francisco real estate agent Malin Giddings has built a tightly-focused empire: Over the last 40 years, she’s worked exclusively in the area north of California Street in the city, becoming the go-to expert for buyers and sellers of luxury properties in an extremely high-demand market.
Today, many agents rely on soft metrics like headcount at open houses, questions that buyers asked during a showing or hits on their property website to understand the reception of the property on the market. We can do much better!
I was a real estate agent for 7 years in San Francisco and with every listing I encouraged the sellers (my clients) to disclose as much as possible about the property because it would result in the best possible price and a faster transaction. In other words, it protected them… it was best practices.