If you ever do it, you’ll know what it means when they say, ‘selling a home can be unnerving’. For sellers, the tensions are high and they may not be sure what to expect. We’ve found that the best way to keep your sellers excited, comfortable, and confident, is by keeping them informed.
Providing your sellers with insight into what’s going on can go a long way to giving them confidence in the process and their agent. One of the primary questions that Sellers want answered is: “Are people actually interested in my listing?”
Knowing who’s truly interested in your listing is an insight that you can’t get anywhere else
It’s one thing to be able to tell your clients how many people found their listing on Trulia or Zillow, but those “hits” don’t translate into real interest. Disclosures.IO tracks the diligence behavior of each interested buyer party. It displays the read %, open-rate, share, and signing behavior on the supplemental documents that you upload into the Listing Information Packet. This is the type of information your sellers deserve to know. It’s concrete, it’s actionable, it shows true interest and momentum. With our most recent update to Disclosures.IO, you can download and share your listing’s interest level with your clients.
If you have a Pro account, you can open the listing information package for your listing and click on the Viewers Tab, from there you can download the activity as a PDF and share it with your clients. (see picture).
Yes, you can actually see which documents each viewer has read.
If I do say so myself, it’s a pretty cool metric to know. Being able to see which parties are actually reviewing the disclosures is an invaluable insight that you can’t get anywhere else. It’s one thing for a party to come to the open house and request the disclosures but if you are able to see that they are actually reading each document, you can feel confident that they are truly interested. This is the type of insight that Sellers have begun to expect from their agents. In a time when the agent’s role is shifting from salesperson to trusted advisor, using Disclosures.IO to show activity insights is an important tool for the modern agent.
Pro Membership Required
This feature is only available for users with Pro accounts. If you haven’t yet signed up for a pro account, you can do so by logging in and clicking the purple bar at the top of your screen.