Buying a home, especially for first-timers, is more than just a significant sum of money, it’s a physical good. What you get for your money matters, and it can be hard for buyers to know what they are actually getting.
Is the house worth what they are going to offer?
Does the listing have issues lurking beneath the surface?
What will I discover once i’m in contract or worse once they own the house?
These are the types of questions that keep buyers up at night. To assuage these fears and enable buyers to make confident offers, it’s important to put yourself in their shoes. How can you answer the questions that they may have?
Listing agents, keep your potential home buyers’ confidence top of mind if you want to drive an efficient sales process.
Upfront information is the single best thing that you can do to increase the quality of the offers that you receive.
The reason is simple: confident buyers make better offers.
The listing agent shares a responsibility
Empowering the potential buyers and their agents with information about the listing is the single best thing that you can do to increase the quality of the offers that you receive. The reason is simple: confident buyers make better offers.
If you are able to paint a true picture of the home to each potential buyer, they can dare to go all out with their offer because they won’t need to hold back expecting to uncover issues once in contract.
What does it take to provide this transparency upfront?
It all starts with preparing a property information packet that you can share with interested buyers. Think of it like a Dropbox folder that you can share with interested buyer parties. Use the Disclosures.IO property information packet to store any of the following information:
Marketing materials
Seller Disclosures
Floor plans
Natural Hazards Report
Condo documents
Pre-sale inspections
You will close escrow faster. Up to 40% faster!
It may feel backward to prepare the supplemental information upfront before receiving an offer, but that’s the rub here. Over inform, over-deliver, gain control of your listings, to reduce negotiations once in escrow.
This small change in your process will result in a significant increase in the quality of the offers you receive.
You’ve worked hard to acquire this listing. It’s time to sell it!
Feel that confidence you deserve! Once you’ve prepared your property package, share it with each interested buyer party. Sharing this information upfront shows your confidence in the listing which in turn drives confidence in the offer that the buyers will put forward.
History of the Pro-transparency movement
The roots of the Pro-transparency Movement can be traced to a single agent in San Francisco, Malin Giddings, who has sold more than $3-Billion in real estate over her career and the largest sale of the year in both 2018 and 2019. Malin, by no coincidence, is a Disclosures.IO Pro Membership User. She pays the $39/mo like everyone else. She simply kills it in this industry!
At Disclosures.io, we’ve helped thousands of agents use the information upfront process to drive better offers for each of their listings. If you are new to the process and want to learn more, download our getting started guide here.